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Dodge La Femme

Origin
The Woman Reason to be Chrysler's marketing department stems from the observation that women were increasingly interested in the car during the 1950s, and that women's opinions on which color car to buy became part of the process decision for couples to buy a car. The Woman was an attempt to gain a foothold in the automotive market of women.
The Concept of Woman was based on two Chrysler cars show the 1954 season. Named The Count and Countess, each built from a Chrysler Newport rigid body, and each received a clear plastic roof on the entire interior. Although the count has been designed with the masculine colors, the The Countess was painted "Dusty Rose" and "Pigeon Grey" to convey femininity. Chrysler favorable responses encouraged to continue the concept of Creation.
1955
Dodge has given the project and renamed the concept of The Women, which began as a 1955 Dodge Custom Royal Lancer special "spring" hardtop two-door coupe, painted "Sapphire White and Heather Rose. From there, outside received special golden "La Femme" scripts which replaced the standard "Custom Royal Lancer" script on the fenders of cars in front.
The interior of the car also received a attention and functionality. 1955 Male interiors were covered with tapestries of a special material featuring Pink Rosebuds on a light background silver pink and pale pink vinyl trim. The La Femme also came with a keystone-shaped, handbag leather pink calf who coordinated with the interior car. The scholarship may be stored in a special compartment in the back seat passenger, and his gold medal was face outwards. This brushed metal medallion is large enough to have the owner's name engraved.
Each bag was equipped with a coordinated accessories inside, including a powder compact, lipstick, cigarette case, comb, cigarette lighter and wallet all made of plastic or faux tortoiseshell and gilt metal two-tone calf leather or pink and gold-tone metal, and all were designed and made by truck, which was a manufacturer of fine women's clothing and accessories in Chicago, Illinois.
On the back of the driver's seat was a compartment containing a raincoat, rain hat and umbrella, all made from a vinyl patterned according to the tissue inside Rosebud. marketing brochures for the Dodge La Femme has clearly indicated that the car was "By Appointment to Her Majesty's special … the American woman."
1956
For 1956, The Women returned, with no less fanfare, letters to dealers in the marketing department Dodge La Femme called a "success beautiful. "For 1956, Dodge has replaced Heather Rose and Sapphire White scheme with an orchid and Misty color scheme Regal Orchid. The interior of the car in 1956 did not follow the model 1955, and instead featured "Woman" bosses single seat, headliner, interior painting and carpets. The fabrics were very difficult to reproduce. The seat coverings were made of thick fabric with white random models of organic-seeming short lavender and purple loops in a manner very similar to looped carpet. The fabric also flag white fabric was heavy, with numerous small splashes of gold paint at random. The carpet was completed with several shades of lavender and purple. Boxes behind the seats have also been amended in 1956 to accommodate the raincoat, rain hat and umbrella provided with the model. The two boxes were identical this year, because there was no need for an accommodation for a scholarship, which was only available The Woman with the 1955.
Legacy
Hardware sales for the 1956 Dodge La Woman
Dodge has dropped the Women for 1957 and did not review the concept. Because the woman was the $ 143 package option, its total production has never been severed from the Dodge production numbers, although research suggests less than 2500 were made during the period of two years. At least 40 known examples exist in version 1955 and over 20 for version 1956, including at least 3 verifiable D-500 1956 Women optioned La.
There are many theories about the low sales of lafemme trim package. No evidence magazine, television, radio or other ads lafemme has never been found since 1986. Given the large number of dealers Dodge in the United States at the time, very few of them received a demonstration lafemme their showroom. Instead, pamphlets detailing sheet were the only clue lafemme Dodge are available for purchase at a time when other special trim models such as the Chrysler 300 letters, Plymouth Fury and DeSoto Adventurer were widely promoted and enthusiastically.
Sources
The Dodge La Femme International Website and the Registry, Leslie Howard, author. July 2003.
Lafemme: a declaration of fantasy and the female chauvinist 50s Aftermarket Business, James Guyette, Author. January 2004.
1955-56 Dodge La Femme: Appointment to Her Majesty to the woman U.S. motorists to collect, Tom Lindsey, Author. February 1988.
References
The Dodge La Femme
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